Movin' Ahead

Kids & Parents Get Inside High Tech @ Intel Museum

admin — Sat, 23 Feb 2008 20:01:09 +0000

What a cool video by the Intel Museum team. Since joiningn Intel in 2000, the museum has been one of my favorite places to take visitors and conduct video interviews at Intel Headquarters in Santa Clara.

The museum attracts something like…more than 60,000 visits each year. Families, school students and tech lovers stop by from around the world. The museum has added some cool new visual, interactive features that draw you in and help you remember and marvel at the impact technology is having on our lives.

Winning & Sticking It to the Looser

admin — Tue, 19 Feb 2008 02:28:52 +0000

The HD-DVD and Blu Rey DVD format war may be over sooner than many thought. And if it’s not over, those in the Blu Ray camp fame the behind-the-scenes struggle boiling in the HD-DVD camp. Can’t we both just get along and let consumers decide?

YouTube Direktvideo link

Video Upload Once, Syndicate to Many with TubeMogul

kenekaplan — Wed, 13 Feb 2008 06:33:03 +0000

I stumbled upon TubeMogul and set up a free account. I haven’t tested out the services yet, but would like to learn from others who have tested or are using the service. Please let me know what you think.

From the TubeMogul site:

Features

	Stunning Charts - easily create charts that track videos and/or video publishers.
	Powerful Analysis Tools - create custom groups of videos, video publishers and online video sites, and receive analytics by group.
	Universal Upload - Upload your videos to all major video sharing sites in one shot!
	Aggregated Analytics - track online video analytics across online video sites including Google Video, MetaCafe, MySpace, AOL, Yahoo!, Revver, YouTube and more!
	Communication Tools - effortlessly email charts to the recipients of your choosing.
	Data Export - exports charts and other data to Excel.
	Ease of Use - enjoy TubeMogul’s intuitive user interface and easy to understand charts.
	Advanced Features - TubeMogul also provides advanced custom reports, viewership demographic reports, and multivariate video testing upon request. Email us at comments@tubemogul.com for more information.

The benefits of using TubeMogul include:

Save Time - uploading videos to each site in your distribution is no longer necessary - upload to TubeMogul and let the Universal Upload tool do the rest. Then you can login to understand your viewership across online video sites in one place.
Increased Reach - with your videos on more sites at no extra effort, your opportunity to gain viewers multiplies! Users of Universal Upload have witnessed up to 3x more views per video.
Improved Understanding of Viewer Base - better understand your customer base to create more targeted and relevant content or products and services.
Track Trends & Buzz - create groups of videos important to you or your industry and track spikes in viewership to identify trends and monitor the pulse of online video viewers.
Assess Marketing Efforts - assess the effectiveness of your marketing efforts by analyzing spikes and trends in viewership across any range of time.
Competitive Intelligence - see what’s working for your counterparts and competition and compare and contrast viewership trends with your own.
Share the Intelligence - send and share data and charts with colleagues or friends.

Intel Open Port BlogTalkRadio Show Debutes

kenekaplan — Mon, 11 Feb 2008 17:22:46 +0000

Improving My Blogging

kenekaplan — Mon, 11 Feb 2008 07:42:51 +0000

Some good tips and comments in this DailyBLogTips post from January 18, 2008.

clipped from www.dailyblogtips.com

Productivity itself is pretty unimportant. It’s what productivity allows us to do that matters. A productive blogging habit means more posts and more quality, and we all know what that means: more links and more traffic.

Productive blogging can also affect our day-to-day lives. It allows you to accomplish more in less time. That means: more time spent with the people that matter in your life.

Many bloggers, myself included, struggle to balance the needs of this hobby with the needs of our loved ones. Being productive can make that task a little bit easier.

Write more than you publish.
Turn off auto-notifiers.
Check emails less often, but deal with more when you do.
Write as much as possible when you’re feeling creative.
Use your feed reader as an all-in-one inbox.
Process different types of tasks in batches.
Work out a ‘To Post’ list.
Spend less time reading feeds.
Sketch posts before filling in the detail.

Reboot Shows Blinged-Out Solid Gold PC with Intel Core 2 Duo $3/4Million

kenekaplan — Sun, 10 Feb 2008 03:59:29 +0000

Rio Pesino of PodTech has a short, nifty episode of his gaming show, “Reboot” that spotlights a Japanese company selling PCs covered in solid gold ($750,000) or silver cases covered with diamonds ($560,000). Sure the bling is the thing, but it’s that Intel Core 2 Duo inside that make me sing! See it here:

Connected Agencies & Corporate Marketing Change Agents

kenekaplan — Sun, 10 Feb 2008 03:43:57 +0000

I just skimmed Forrester Research’s report “The Connected Agency” from their Interactive Marketing Professional team. This is great stuff I’m going to read again and map out how I feel and where I fit in their scheme of things.

UPDATE: I got a nice call from Forrester this morning (2/11/08). Here is how you can access the full report:

The link we discussed (www.forrester.com/connectedagency) now directs visitors to the main report page, where Forrester clients can log in and download the report, or non-clients can purchase a copy for $279.

As an corporate communications dude, I see how things are changing inside. Silos are coming down. People with skills are connecting with people on different teams to get advice, maximize resources and share learnings.I see agencies and vendors evolving quickly too. They’re racing to capture talented people, participate in key communities (for their industry and for the benefit of their clients) and they’re mastering new tools.There is an healthy pull pulling both corporate communications/marketing and agencies/vendors up to new heights, faster and faster. And along the way more people from both sides are participating online, testing and improving new Web 2.0 tools. We’re also learning a lot and getting better at making sense of data and sharing it quickly, broadly. Those abilities will improve in 2008.One thing I’d like is to start pulling in what Forester pegs to happen in 2013 “the agency is part of the community.” I believe we’re actually seeing “the agency promotes the community” in some cases right now. But I do think Forester has it right here:

* 2008 to 2009: The agency involves the community. Even in 2007, agencies and marketers began to reach out to consumers: Chanel worked with viral agency BuzzParadise to tap select bloggers for participation in special events and to receive insider brand news; Publicis launched a blogger advertising network, with the twist that amateurs create the ads. Agencies need to keep consumers involved consistently and begin to build a specialization in specific target markets or with communities based on the brands with which they are working. Where’s the money? Brands will pay a premium for the high conversion rates that the agency can guarantee based on its community insights.

* 2010 to 2012: The agency promotes the community. Agencies focus dedicated teams on creating direct relationships with tightly defined communities. At shops like Leo Burnett, job titles shift from account manager to community animator. Media fragmentation, communities embodying multiple personas, and niche brands offer a rich opportunity for agencies to compile distinct portfolios of closely knit consumers, uncovered by disparate data sources. Much like a talent or sports agent, the community animator will begin promoting its own communities to compatible brands, rather than the reverse. Agencies will take the place of gatekeeper to those communities, and brands will need to pay to get in. By 2010, brands like BMW will have realized that mass marketing is over and that access to influencers is the way forward.

* 2013 on: The agency is part of the community. Agency staff will draw closer to the communities they interact with and ultimately become part of the community itself. Fast-forward to the future: The successful agency has intimate involvement with community members as an external mouthpiece and internal catalyst. This bond allows the agency team to “age” with its community, brokering relationships with new brands as the community’s needs change. Large groups like JWT will scale by managing a kaleidoscope of different consumer groups, introducing and handing off appropriate brands as communities evolve. Advertisers will consolidate business with agencies that can adeptly accompany brands throughout their life cycle within diverse consumer communities.

clipped from www.forrester.com

The Connected Agency
Marketers: Partner With An Agency That Listens Instead Of Shouts
by
Mary Beth Kemp, Peter Kim

Today’s agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other.

A new definition of “mass media” is emerging. Content Creators comprise 13% of the US adult online population and 11% of online Europeans.(see endnote 8) Communities can now find and consume media that speaks directly to niche interests, published by other community members. The new mass media is made up of a collection of communities. While many consumers are involved, each individual community is small, fragmenting the market further. As more consumers become involved in Social Computing, these platforms will grow and eclipse today’s mainstream media.

New players compensate for left-brain deficiencies.

Pull dominates push; quality trumps quantity.

Creative talent resides inside and outside the firm

The agency promotes the community

BlogTalk Radio — IT Pros from Intel’s Open Port Community

kenekaplan — Sat, 09 Feb 2008 17:22:22 +0000

UPDATE: Pasting BlogTalkRadio player code directly into this post:

I tried embedding the BlogTalkRadio player here, using the embed feature (Gigya technology), but the player hasn’t showed up here yet. The title arrive on my blog, no problem and I also see player code in my code section…but now player. What gives? I’ll try other ways.When this gets up and running, this BlogTalkRadio show “Open Port Radio” will be great for my enterprise tech pals at Intel. They’ve been hosting a community for IT pros interested in bringing the latest IT supported technologies into their businesses. I’ve seen some of the most brilliant passion and can-do energy from this team as they try new ways to share insight and connect experts with one another. Here’s a recent conversation they explored on Open Port.

In a big company like Intel, users get their software in a variety of ways - on their desktops, delivered over a network, or some combination of those. Catherine Spence, an enterprise architect with Intel IT Research and Technology Development, studies alternate and emerging compute models for enterprise operations. In this audio podcast, Spence discusses what her group learned through a recent study on the effects of streaming and virtual hosted desktop computing models on server and network utilization. On-demand software, or Software as a Service, is one of the emerging software delivery models showing benefits in boosting productivity and lowering costs.

[podtech content=http://media1.podtech.net/media/2008/01/PID_013344/Podtech_IT@Intel_SAAS.mp3&postURL=http://www.podtech.net/home/4890/itintel-software-as-a-service&totalTime=411000&breadcrumb=83ae8f58fe3744cba6cb2e62178ea911]

Melancholy and Inspiration

kenekaplan — Sun, 10 Feb 2008 01:09:56 +0000

Today I really feel the seasons changing. Change is good, disruptive, rejuvenating, difficult. From simply having to move your desk at work to a new location…to loosing a loved one. Change is everywhere and ignites emotions, creating opportunities to pump our next moves with reflections, accounts that drive the best in us.

In addition to the warm sun, smell of cut grass and sounds of spring around the corner, I found two things today: 1) a poem my uncle read at my dad’s funeral service last month and 2) a poem I wrote 15 years ago, just out of college digging my North Beach beat life in San Francisco. Both have that mix of melancholy and inspiration stirring inside me today.

Death is nothing at all…

I have only slipped away into the next room.

I am I, and you are you.

Whatever we were to each other, that we are still

Call me by my old familiar name,

Speak to me in the easy way you alwsys used.

Put no differnece into your tone

Wear no forced air of sorrow.

Laugh as we always laughed

at the little jokes we enjoyed together.

Play, smile, think of me, pray for me.

Let my name be ever the housefold word that it always was

Let it be spoken without effort,

without the ghost of a shadow on it.

Life means all that it ever meant.

It is the same as it ever was;

there is absolutely unbroken continuity…

Why should I be out of your mind because I am out of sight?

I am waiting for you for an interval,

Somewhere very near, just around the corner.

All is well.

— Henry Scott Holland, English clergyman, First World War, slightly adapted

A Denizen’s Dream

We are all breeders sparing time for change

We seek destinations, resolutions

But memories are made from the travel between

Interludes of intra-interpersonal interpretations

So much passes with silence

Becoming habbits and addictions

Fixations that unveil the mask of true ignorance

Eyes drooping

Nostrils relaxed

and tongue hanging agape dry and white

I languish in the thought

The dank doldrums wherein we stay steeped so spiraling…

Licking lips to keep a head up

While knee deep in purposeless splendor

Like the unfathomable delight of a denizen’s drive

Dreaming of talks

We’ve had in teh future

Face forward

A jettison through the breeze

— Ken E Kaplan, North Beach in San Francisco, CA, October 12, 1993

Italian Bubbly

kenekaplan — Fri, 08 Feb 2008 05:58:35 +0000

About.com’s Kyle Phillips recently went to a “presentation of sparkling wines in Viareggio, along the Tuscan coast….there was everything from light, spritzy Prosecco through much more serious, well aged Franciacorta and Champagne.” Below is the list, but here’s Kyle’s commentary.

clipped from italianfood.about.com

More Sparkling Wines

Franciacorta A Tavola: The wine and pairing it with foods About Prosecco: There is much variation My Complete Notes for the Event: Many More Suggestions

Movin' Ahead

Kids & Parents Get Inside High Tech @ Intel Museum

Winning & Sticking It to the Looser

Video Upload Once, Syndicate to Many with TubeMogul

Features

The benefits of using TubeMogul include:

Intel Open Port BlogTalkRadio Show Debutes

Improving My Blogging

Reboot Shows Blinged-Out Solid Gold PC with Intel Core 2 Duo $3/4Million

Connected Agencies & Corporate Marketing Change Agents

BlogTalk Radio — IT Pros from Intel’s Open Port Community

Melancholy and Inspiration

Italian Bubbly

Casale Falchini Metodo Classico Millesimato 2003

Carpen� Malvolti Kerner Brut

Villa Diamant Franciacorta Pas Dos� 2002

Il Calepino Brut Metodo Classico

Tenuta Bonomi Castellini Franciacorta Brut

La Scolca D’Antan 1995

Astoria Prosecco di Valdobbiadene Superiore Di Cartizze 2006

Azienda Agricola Caseo Gran Cuv�e Pas Dos�e 2001

Andreola Orsola Valdobbiadene Prosecco Millesimato Dry 2006

Anteo Metodo Classico Nature

Vazart Coquart Sp�cial Foie Gras Champagne

More Sparkling Wines