Rio Pesino of PodTech has a short, nifty episode of his gaming show, “Reboot” that spotlights a Japanese company selling PCs covered in solid gold ($750,000) or silver cases covered with diamonds ($560,000). Sure the bling is the thing, but it’s that Intel Core 2 Duo inside that make me sing! See it here:
Archive for the 'PodTech' Category
Jennifer Jones’ “Marketing Voices” caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES 2008. Needleman tells how CNET’s doin’ their thing and shares his views on “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.
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The more I see, the more I want one…or two! I\’m not the only one feeling this way after CES 2008.
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Building on a creative video monologue by PodTech’s Paul Lancour about the wonder of Intel’s latest 45-nanometer transistors, the Intel team doubled down at CES and took a new Penryn chip (a sliver of silicon etched with Intel’s newest dual core processor) to the Las Vegas strip and asked people “what do you think this is?”
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Here’s what people said when they held the chip inside the Intel booth at CES:
[youtube=http://www.youtube.com/watch?v=T_OT7KuC4vs&feature=user]
Last year at CES 2007, I remember seeing a huge surge in the number young people with digital video cameras visiting the Intel booth. I typically work with local, national and international broadcasters, so I took every opportunity to try and meet this new crop of video bloggers.
This year at CES 2008, I saw two times more people walking around video taping our booth, learning about the latest technologies from Intel experts. I even brought my Sony HDV cam and shot several interviews and the Intel keynote — here’s an Intel blog post I shot and wrote featuring a few short clips of Smash Mouth on Stage with Intel CEO Paul Otellini. As did my “double down” pal Nick Knupfer.
What I love most every year — this was my seventh CES in Las Vegas — is getting to see so many of my media friends, coworkers and even college buddies (ran into one of my best Chico buddies at the Intel keynote). This year took things into a new stratosphere because I got to connect and work alongside fellow social media enthusiasts and see my Intel pals like Bryan Rhoads really have fun with more resources devoted to social media. Today’s (somewhat) more organized efforts spouted from organic energy a few years ago, and now I see the social media posse swelling with new talent. We’ll making new inroads, new friends and better relationships along the way. This is great, because I believe that we ought to encourage any Intel employee to participate with social media in a smart, fun way. The more people we have out there, the more connected and meaningful Intel will be to people’s lives. More relevance and more able to respond to what’s happening today and any changes we need to make in order to make a positive impact in the world. If we keep at this pace, I (and many of my coworkers) believe we can help move up into the top ten most recognized brands using social media.
Here’s some of the social media posse action from my visit to CES 2008:
Everyone’s favorite “Tell Me How It Works” guru and my Chico WildCat buddy Ralph Bond and I visited PodTech’s BlogHaus the evening after Bill Gates’ keynote. At that point, he thought my soft brown Italian jacket was the most talked about thing at CES.
We got to hang out with PodTech’s wonderful interviewer and photographer Michael Johnson:
There’s never a dull moment because even standing in long taxi lines allowed time for mindflow sessions with geniuses like Rohit Bhargava.
Hotel hopping with John Furrier — who helped me dive fast and deep into Podcasting in 2005:
And seeing Brian Giesen’s bright smile and energy at breakfast is enough to give anyone a jolt — let’s hit the show!
Intel got to sponsor this year’s killer blogger bash “It Won’t Stay in Vegas.” Intel gave away a free ride on the Zero G plane, a cool promotion to celebrate everyone reaching new heights in mobility. Even Doc Searls took the flight as did other top bloggers (Andru Edwards from GearLive) and tech industry shakers. Here is a video from Tom Foremski, whos shows the social media posse he ran with at CES 2008 (rebloged here).
[youtube=http://www.youtube.com/watch?v=6n_UmO7EOXw]
In the Tom’s video above there’s has a blip from the bus ride where a guy shows off an MID — see the video I shot on MIDs from the Intel booth.
[youtube=http://www.youtube.com/watch?v=sDq91FD3s3I]
And it’s great to see the action from the PodTech BlogHaus.
I flew back to the Bay Area on the new Virgin America — what a great flight! Cool new painted planes, sweet back seat touch screen entertainment with music videos, live TV and other cool things. Got a few drink and really enjoyed the spirited, lovely people working for the new airline. As I entered the plane, I got to congratulate Robert Scoble holding his cheerful newborn baby. That’s what life’s all about!
One person I most missed this year compared with last year? Jeremiah Owyang, one of the best social media posse pioneers who has helped me make so many connections and is helping so many others nowadays playing in the big leagues at Forrester Research.
CES2008_LasVegas 011, originally uploaded by KenEKaplan.For the second year in a row at CES, PodTech’s BlogHaus was the place to be whenever you weren’t on the showroom floor, eating or taking a bathroom break (notice I didn’t say sleeping). It was a great place to see friends like Tom Foremski, Michael Johnson, John Furrier, Reboot gaming guru Rio Pasino, Robert Scoble and his video shooting/editing partner in crime Rocky. I got to catch up with many of them and made new friends. The PodTech crew pumped out lots of great video, audio and blog stories from the BlogHaus, located deep inside the bellissima albergo di Bellagio.
I got to hear about the blogger bus ride from the Bay Area and see what Tom Foremski was excited about as he arrived in Las Vegas for CES 2008. Here’s a look at one thing Tom released from CES:
Video | 09:36 | Posted by Tom Foremski | January 10th, 2008 5:44 amNext week I’m launching ScobleWatcher.com - the ten minutes of Robert Scoble you need to see each day
Robert is an extraordinary and tireless media producing machine. He would run 24/7 if he could, and he sometimes does.Here are a couple of days of Robert at CES2008 in Las Vegas and the PodTech BlogHaus, (which was a great place to hang out…)
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Blogging from my blackberry while spending the holidays in Italy. BuzzLogic has been on my wish list for almost six months now. Their approach is something I believe could be built into a foundation for communication efforts. Jennifer Jones gets another great interview for “Marketing Voices.”
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PodTech’s Jason Lopez packed his camera, audio equipments, a change or two of clothes and all of his gumption to follow Intel Chairman Craig Barrett on visits to several key spots in Africa. The maze and patchwork of buying the right flights on the right airlines on the right days. The ability to grab a cab that would take him to a place on an agenda, a place he’d never seen before. Why? He was the right guy to live, capture and tell the stories of how new ideas, education and technology can open new possibilities for developing communities.
Here is a series from that trip in late October 2007:
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A bit of theater antics about the transitor then, now and next. What’s amazing to engineers and techies often doesn’t carry a flicker of meaning for others. But sometimes it makes sense when the story is told in such a way using images and a little tongue in cheek. Bravo, Paul and the PodTech crew for your creativity and helping Intel celebrate the new era of the 45nm transistor. Moore’s Law is interesting when ou can look back, consider what’s happening now and wonder what’s to come. Even my kids wanted to see this video again…and again.
[podtech content=http://media1.podtech.net/media/2007/11/PID_013011/Podtech_Intel_PenrynLaunch.flv&postURL=http://www.podtech.net/home/4543/intel-ships-new-45nm-penryn-chip&totalTime=145000&breadcrumb=60270c8d232247b68f118d448fd23a67]
I saw some early drawings on the wall — really! Lots of scrible on a white board during a visit to PodTech a few months ago. The Starfish looked more like communications war game, with many recognized names: Facebook, Twitter, Flickr, Blogs & Podcasts…
With every new project I get to work on at Intel, we try refining and building up our social media toolbox. Learning as we go, sharing insights and now I see many more people on the edge helping us share stories and engage with people online.
Things like Flickr, Twitter and UStream.TV which once seemed inappropriate have now become wonderful ways to share and get people involved with Intel activities. The recent Intel Developer Forum in San Francisco this September was a great living example for me, seeing many different teams come together to share and engage with people through blogs, communities, video, photo and social networking sites.
If you’re in it, doing it…the starfish makes perfect sense. You already have your own starfish growing and likely its intertwined with other pioneering starfish toolkits out there. Check out this two part Robert Scoble video as he really is jonesin’ and lovin’ it. Warning, the starfish may sound overwhelming. But don’t look now, you’re sprouting another point as you sign up for another online account that can connect to some of your other favorite accounts. The wave has hit, surf’s up!
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Video | 09:36 | Posted by 

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