Archive for the 'Marketing' Category

Pluck Adds Social Media & Feeds to Corporate Website

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by
admin
Jul 20th, 2007 ago
in PodTech, Socialmedia, Jeremiah Owyang, Social Media, Podcast, Marketing, Tech, PR and Web 2.0
. 0 Comments

This can be a way to bring to the corporate pressroom feeds of blogs and media you follow. Adding widgets to corporate Web sites can help bring your site to life, and you can alter the content to meet calendar events or company happenings. By having a feed like this in a pressroom, it shows what and who is of interest to the company and it can be a forcing function that gets company storytellers or experts to chime in whenever they see incorrect information pop up on a feed.

[podtech content=http://media1.podtech.net/media/2007/07/PID_011939/Podtech_SxSW_PLUCK.flv&postURL=http://www.podtech.net/home/3625/how-to-add-spicy-content-to-your-boring-corporate-website&totalTime=452000&breadcrumb=7a792d9f23dc4741817b89fb798b89a0]

Yahoo’s CMO on Web 2.0 Social Media Marketing

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by
admin
Jul 18th, 2007 ago
in Socialmedia, Jeremiah Owyang, PodTech, Social Media, PR, Podcast and Marketing
. 0 Comments

On the day Yahoo! announced earnings that were not well received, this is a timely and cool interview timed to a very cool event happening this week in P-Town (Portland), where my pals Jeremiah Owyang from PodTech and Intel buddies Bryan Rhoads and Josh Bancroft will be. Hope they’re enjoyin’!!

[podtech content=http://media1.podtech.net/media/2007/07/PID_011920/Podtech_Furrier_Yahoo_FINAL.flv&postURL=http://www.podtech.net/home/3607/cammie-dunaway-yahoos-cmo-on-web-20-social-media-marketing&totalTime=1720000&breadcrumb=6097ede10bcb45e3b75260114dc6bf2d]

Yahoo’s CMO on Web 2.0 Social Media Marketing

Published
by
kenekaplan
Jul 18th, 2007 ago
in Socialmedia, Jeremiah Owyang, PodTech, Social Media, PR, Podcast and Marketing
. 1 Comment

On the day Yahoo! announced earnings that were not well received, this is a timely and cool interview timed to a very cool event happening this week in P-Town (Portland), where my pals Jeremiah Owyang from PodTech and Intel buddies Bryan Rhoads and Josh Bancroft will be. Hope they’re enjoyin’!!

[podtech content=http://media1.podtech.net/media/2007/07/PID_011920/Podtech_Furrier_Yahoo_FINAL.flv&postURL=http://www.podtech.net/home/3607/cammie-dunaway-yahoos-cmo-on-web-20-social-media-marketing&totalTime=1720000&breadcrumb=6097ede10bcb45e3b75260114dc6bf2d]

HP on Replacing 7000+ desktops in 2 months

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by
admin
Jul 12th, 2007 ago
in HP, IT, Podcast, Tech and Marketing
. 0 Comments

The HP Bladesystem podcast here is a good example of showing how companies work to get new, better technology proliferated. This is interesting to tech industry folks, investors and provides insight to any company deciding if it’s time for a technology upgrade.

[podtech content=http://media1.podtech.net/media/2007/07/PID_011863/Podtech_BladeSystem_CollierCounty.mp3&postURL=http://www.podtech.net/home/3556/replacing-7000-desktops-in-2-months-hp-bladesystem-podcasts&totalTime=225000&breadcrumb=01f84d89b2954287b5c6e428208ff4fb]

Brian Solis — Social Media is Transforming Marketing and Public Relations

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by
admin
Jul 11th, 2007 ago
in PodTech, Socialmedia, Social Media, Second Life, PR, Education and Marketing
. 0 Comments

PodTech’s Jennifer Jones talks with Brian Solis, who I got to finally meet in in June at the Social Media Workshop hosted by Shel Israel.  He’s someone we can all learn a lot from.

Brian dinged Intel’s Second Life briefing, referring to a blogger who wrote a post tearing into the Second Life event as an example of terrible PR. At the time, Brian was right and timely. A few days later, I learned that the Intel Software Network team reached out to the blogger and now things are cool. In fact, there was a healthy exchange that resulted in new friendships. Maybe in the old days, a bad review would resulted in some frustration and a little bad reputation. But today, we have the tools to connect and face our challenges directly, resulting in more changes to make improvements and better friends.

[podtech content=http://media1.podtech.net/media/2007/07/PID_011787/Podtech_Marketing_Voices_Brian_Solis_f.mp3&postURL=http://www.podtech.net/home/3503/social-media-is-transforming-marketing-and-public-relations&totalTime=769000&breadcrumb=047132f3d7254e0689e54dce01756f63]

Brian Solis — Social Media is Transforming Marketing and Public Relations

Published
by
kenekaplan
Jul 11th, 2007 ago
in PodTech, Socialmedia, Social Media, Second Life, PR, Education and Marketing
. 0 Comments

PodTech’s Jennifer Jones talks with Brian Solis, who I got to finally meet in in June at the Social Media Workshop hosted by Shel Israel.  He’s someone we can all learn a lot from.

Brian dinged Intel’s Second Life briefing, referring to a blogger who wrote a post tearing into the Second Life event as an example of terrible PR. At the time, Brian was right and timely. A few days later, I learned that the Intel Software Network team reached out to the blogger and now things are cool. In fact, there was a healthy exchange that resulted in new friendships. Maybe in the old days, a bad review would resulted in some frustration and a little bad reputation. But today, we have the tools to connect and face our challenges directly, resulting in more changes to make improvements and better friends.

[podtech content=http://media1.podtech.net/media/2007/07/PID_011787/Podtech_Marketing_Voices_Brian_Solis_f.mp3&postURL=http://www.podtech.net/home/3503/social-media-is-transforming-marketing-and-public-relations&totalTime=769000&breadcrumb=047132f3d7254e0689e54dce01756f63]

Intel Deep Inside Second Life — Get Yo Jetpack On!!

Published
by
admin
Jun 29th, 2007 ago
in Socialmedia, Jeremiah Owyang, Social Media, Intel, Second Life and Marketing
. 1 Comment

Following up on an earlier post, after the previews and opening of Intel’s latest build out in Second Life.  This may be one of the very first places inside Second Life that lets you go underground.  One thing’s for sure — getting an Intel jet pack sounds as cool as what got me first interested in Second Life last year:  the guy who sold vending machines for a small cut of the action and space to sell his special zoomer rollerskates!

Jeremiah Owyang got his jetpack on and started a very good discussion on his blog.  Here something from Mad Young Thing and from Millions of Us, who helped Introduce Intel to Second Life in October 2006 and continues.

Intel Deep Inside Second Life — Get Yo Jetpack On!!

Published
by
kenekaplan
Jun 29th, 2007 ago
in Socialmedia, Jeremiah Owyang, Social Media, Intel, Second Life and Marketing
. 1 Comment

Following up on an earlier post, after the previews and opening of Intel’s latest build out in Second Life.  This may be one of the very first places inside Second Life that lets you go underground.  One thing’s for sure — getting an Intel jet pack sounds as cool as what got me first interested in Second Life last year:  the guy who sold vending machines for a small cut of the action and space to sell his special zoomer rollerskates!

Jeremiah Owyang got his jetpack on and started a very good discussion on his blog.  Here something from Mad Young Thing and from Millions of Us, who helped Introduce Intel to Second Life in October 2006 and continues.

Integrating Efforts to Tell Better Stories — IT Pros can now go “Promissimo!”

Published
by
admin
Jun 10th, 2007 ago
in Social Media, PodTech, Socialmedia, Intel, IT, PR, Laptop and Marketing
. 0 Comments

Integrated efforts.  Integrating across teams.  Integrating new and traditional media outreach.  All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups.  But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.

The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro – technology is all about…so that we could put the call out to people and companies who might be interested.  So we saw that a marketing team wanted to connect with IT pros.  Together we pooled resources and create a five-part audio and video Podcast series.

Here are the first four stories.  Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others.  See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key.  I have some fun photos and more insight to share in a near future post on this blog.  The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011562/Podtech_Intel_vPro_CentrinoPro.mp3&postURL=http://www.podtech.net/home/3276/it-pros-finding-reliable-remote-security-and-manageability-for-business-latpops-247&totalTime=231000&breadcrumb=3a8684bc651245d4a9b3d058c6adfe46]

[podtech content=http://media1.podtech.net/media/2007/06/PID_011493/Podtech_vPro_and_Centrino_Pro.mp3&postURL=http://www.podtech.net/home/3222/the-pro-platform-vpro-centrino-pro&totalTime=252000&breadcrumb=e0bf0aa11f4b401dabf809c9e39bc82b]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011380/Podtech_Intel_Santa_Rosa_Manageability.mp3&postURL=http://www.podtech.net/home/3116/new-business-model-mobile-pc-manageability&totalTime=236000&breadcrumb=1ca429cfc9134619a7cca3c34fc88df4]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011188/Podtech_Intel_SantaRosa_CentrinoPro.flv&postURL=http://www.podtech.net/home/2973/intel-releases-the-new-centrino&totalTime=265000&breadcrumb=858dc378838c4aef84f772c5166edb54]

Integrating Efforts to Tell Better Stories — IT Pros can now go “Promissimo!”

Published
by
kenekaplan
Jun 10th, 2007 ago
in Social Media, PodTech, Socialmedia, Intel, IT, PR, Laptop and Marketing
. 0 Comments

Integrated efforts.  Integrating across teams.  Integrating new and traditional media outreach.  All of this is super important to VPs and group managers…and team players who do this already to produce great stuff through team work across groups.  But what swirls through my mind is that integrating is actually about pooling resources to create “content” to share stories, tips, share knowledge with interested people and invite the not-yet interested to share their attention.

The Intel corporate communications team wanted to show and tell what the new “Santa Rosa” — now known as Intel Centrino Duo and Intel Centino Pro – technology is all about…so that we could put the call out to people and companies who might be interested.  So we saw that a marketing team wanted to connect with IT pros.  Together we pooled resources and create a five-part audio and video Podcast series.

Here are the first four stories.  Watch for a great video next week, possibly featuring IT experts from EDS, HP, Altiris and others.  See how Intel IT is looking at Intel Centrino Pro laptop technology to fit in with servers and desktops built with Intel vPro technology — manageability is the key.  I have some fun photos and more insight to share in a near future post on this blog.  The aim is to show some folks how teamwork, collaboration and finding the right, real-deal people can help tell great stories.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011562/Podtech_Intel_vPro_CentrinoPro.mp3&postURL=http://www.podtech.net/home/3276/it-pros-finding-reliable-remote-security-and-manageability-for-business-latpops-247&totalTime=231000&breadcrumb=3a8684bc651245d4a9b3d058c6adfe46]

[podtech content=http://media1.podtech.net/media/2007/06/PID_011493/Podtech_vPro_and_Centrino_Pro.mp3&postURL=http://www.podtech.net/home/3222/the-pro-platform-vpro-centrino-pro&totalTime=252000&breadcrumb=e0bf0aa11f4b401dabf809c9e39bc82b]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011380/Podtech_Intel_Santa_Rosa_Manageability.mp3&postURL=http://www.podtech.net/home/3116/new-business-model-mobile-pc-manageability&totalTime=236000&breadcrumb=1ca429cfc9134619a7cca3c34fc88df4]

[podtech content=http://media1.podtech.net/media/2007/05/PID_011188/Podtech_Intel_SantaRosa_CentrinoPro.flv&postURL=http://www.podtech.net/home/2973/intel-releases-the-new-centrino&totalTime=265000&breadcrumb=858dc378838c4aef84f772c5166edb54]