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Pearls of Wisdom Come From Mind Crunching Reality

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Feb 4th ago

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Lots of talk about Microsoft’s $44.6 Billion bid for Yahoo! Most of it focuses on search and online advertising. But I bet we’ll start hearing more about the social computing value of Yahoo! and how its people have been excerising their brains and buying plug and play social media assets for many years now. Flickr, Upcoming and del.icio.us are a few names in teh Yahoo! family of aquisitions. These tools help people interconnect their online activities form photo sharing to bookmarking articles to managing their calendar of fun community activities.

In a Forrester Research blog post by Jeremiah Owyang on this subject, I really liked this pearl of wisdom about the future of media companies:

A new definition of media. My colleague Charlene Li has written before about the transformation media companies are undertaking due to the rise of social computing. As syndication replaces aggregation, a media company becomes one which assembles an audience, not necessarily a firm which creates content (think Facebook v. CNN). In light of this acquisition, I’d add one more dimension to this observation. With Yahoo gone, the two remaining online media powerhouses: Google and Microsoft are both technology companies. These are firms who specialize in creating tools and innovations to facilitate the user experience of the Web and marketer access to customer data. I think this acquisition signals for both marketers and media firms that the trend of Left Brain Marketing – a data-driven approach to marketing – is irrevocably changing who we call a media firm. Tomorrow’s media companies are technology innovators who can connect audiences with marketing messages, not content creators.

Here’s Charlene Li’s Growndswell take on the bid.

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Twitter Vote for Favorite Super Bowl TV Ads

Published

kenekaplan

Feb 3rd ago

in Jeremiah Owyang, Twitter, Social Media, Events, TV and Media

. 8 Comments

Jeremiah Owyag ignited a Super Bowl Twitterthon and many are stepping in to use social media to engage more with the Super Bowl. Join the fun and Twitter your take on the TV ads hitting you on Super Bowl Sunday.

Instructions below and pre-game buzz here.

There’s just three steps:

1) Sign up: Get a twitter account, got that? Good.

2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.

examples:

“@superbowlads That Pepsi commercial was funny 4 stars”

“@superbowlads The Hillary Clinton advertisement was bunko 2 stars”

“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 star”

3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.

My friend Rohit also is rallying people to engage online in new ways with the Super Bowl.

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There’s a Time for Everything: Consume, Digest, Excercize & Create

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kenekaplan

Jan 24th ago

in Jeremiah Owyang, Social Media and Web 2.0

. 0 Comments

Tom Foremski has been saying this to me and many others for years: we’re in conversation overload. I agree, but I still see many people feeling like they’re in information overload. Both leave you starving for time to “get away” and “think.”

Today reading his “IMHO” ZDNet blog “We live in the conversation age and not the thinking age,” I felt the wonderful blend of new world desires tempered with old school reality. He does that so well. This got me thinking, “How do people do it?” “How am I staying on top of my game…of life?”

There are prolific people like Robert Scoble (coverage from Davos — even this YouTube brush with Bono paraphrasing writer Thomas Friedman: “don’t change your lightbulbs…change your leaders!”), Jeremiah Owyang (just spoke at Intel’s sales conference) and others who quickly, regularly consumer tons of “content,” blog posts, news, videos…then they make sense of what’s valuable, put it into context for themselves and share it. This is a creative process that require a wondrous metabolism. On top of that, they’re out meeting people, talking at events and helping, inspiring friends and business acquaintances to learn and move ahead.

I don’t have the wondrous metabolism, but I have changed some things in the past few years. I’ve pulled passion up front and center. I’ve opened up more and tried to help more people — more willing to make mistakes and more eager to include others who can help me. Although I’ve been temporarily separated from my wife and kids for 18 months, I dedicate time for talking, thinking, praying and taking care of necessities for them. I’d like my efforts to be more thoughtful and trusted by those I’m with, but this requires self enlightening time, time for dreaming and securing one foot on the ground.

So I’d agree that we’re swarmed by many conversations. Rather then duck and cover, I try to suck it up! Run with it. Remember my principles and build my character every chance I get. Whether its information or conversation or creation overload, what we do for ourselves and one another is only as good as our minds are sharp, spirits are alive, bodies are in motion and hearts are pumpin’ with love.

I better get more slim moleskin notepads!! By the way, I agree that Portland is a place the lets you think…or not think when you want. Love that city!

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How to Twitter Better

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kenekaplan

Dec 19th ago

in Twitter, Jeremiah Owyang and Social Media

. 0 Comments

Jeremiah Owyang (on Twitter)was the first to really explain how people at Intel could use Twitter for events like the Intel Developer Forum. He gave great examples and then several os us followed his advice and on-going commentary. But not many of us are — other than Josh Bancroft, that I know of — seem to be Twittering with real savvy. Here are highlights from Jeremiah’s post about how he reached the top ranks on Twitter.

“…focus on your objectives, what is it that you’re trying to accomplish, if you’re just trying to keep track of your friends or immediate contacts, this is not the strategy for you. This strategy only works if you are trying to gain a large following, it’s not recommended for everyone.”

1) Figure out why you want to use this tool. Is there a reason, an objective? For me it was to have greater reach in listening and in talking to others, and to really, really know Micromedia and how to use it. Being popular really isn’t a great objective, but being meaningful to your specific network is much more important.

2) Integrate it throughout your online experience. You’ll notice that I ask people to add me from various posts, have it listed in my side role and on my facebook account. It’s available for anyone that’s looking.

3) Add people back. I follow everyone that follows me, I’m following more people than are following me, and that’s a sign that you want to listen to what others have to say. Sadly, it’s a lot to digest so I end up scanning conversations. Go back to number 1, and figure out what your objective is first.

4) Add value when you tweet. I’ve given up on my google reader link blog, instead, I leave links to what I think is interesting during the day. Since I consume a lot of content, I’m acting like a filter. Most who know me know that my focus is on social media + marketing. Last week’s twitter storm was a rare opportunity to connect folks, keep listening to find an opportunity to help the larger group.

5) Ask questions. I didn’t realize this was going to be one of the largest attributes on tweeterboard, so I got lucky. I find Twitter a useful tool to get information back from people, so I like to ask a lot of questions. I learn a lot this way, in many ways, this is an example of social search.

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Passion between IT & Social Media

Published

kenekaplan

Oct 30th, 2007 ago

in Facebook, Jeremiah Owyang, Social Media, Intel, IT and Web 2.0

. 5 Comments

I attended my first Social Media Club meeting in Silicon Valley when it was hosted at KNT-TV, the NBC affilaite, during a time when it was exploring citizen journalism and ways to get the community involved in its newsgather efforts. That’s when I sat next to Mike McGrath, who became the chapter leader along with my former Intel pal and now KNTV pro Meredith Smith.

Finally, my wish came true. I wanted to host a Social Media Club meeting at Intel, and that wish came true thanks to support from my boss and especially from many Intel pals like Mark Pettinger, Bob Duffy, Laurie Buczek, Josh Hilliker and Aaron Tersteeg. Thanks to several others like Lyn, Denise, Darold, Jason, Patrick, Chris and PodTech’s “Marketing Voices” host Jennfer Jones.

I list the people first because that’s what it’s all about. My friends made it possible to get time with Shel Israel, Dave McClure and Jeremiah Owyang. The evening attracted a somewhat small, but fully engaged audience of PR pros, enterprise tech experts and social media enthusiasts.

Several people pitched in to spread the word, including some who pointed out that the event was available live through UStream.TV (nearly 20 people joined online — see chat pasted below).

This was an evening of sharing, griping, laughing and opening up to directions we can take to implement social media into the companies where we work.

What hit me most what how Shel Israel got things started, warmed up the speakers, engaged the audience and helped make sense of things through his eyes, feelings, thoughts and desires.

Jennifer Jones from PodTech talked about how more marketing pros are getting their footing in social media. What a great mix of experience with PR and marketing history and new exploration with social media!

Dave McClure what the guy who best hit the them — Social Media and the Enterprise, Moving Forward — and Intel’s Bob Duffy showed how Intel is taking concerted efforts to move beyond corporate blogs into community building.

How-People-Use-Technology Guru and original IT@Intel blogger Eleanor Wynn painted historic and human aspects that brought to life the “how we got here” and “how can we face challenges ahead” stories. She is gifted with an ability to listen and understand people, but her present to the audience was some real insight into how people are using social media…peppered with humor and wonder.

Thanks to everyone who visited Intel headquarter and to those who watched when they could. Here is a collection of blog posts related to the Social Media Club, Silicon Valley held at Intel on 10/22:

Del.cio.us –nine items bookmarked so far
Mike McGrath’s Blog Talk Radio interview with Eleanor Wynn

What inspired me was the great follow up posts by Jeremiah Owyang, who grounded everything in reality and next steps. Here are one and two great posts that I hope spur more devotion to making social media fit into everyone’s work/life balance…with help of companies and their mighty IT departments….moving at the speed of business. Then Jeremiah “The Social Computing Prophet” finds time to involve more disciples by taking notice that I was sharing his posts with many folks inside Intel. Jeremiah’s posts got over 35 comments so far — wow!

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Prophet Talking at the Speed of Business

Published

kenekaplan

Oct 25th, 2007 ago

in Social Media, Jeremiah Owyang, Intel, IT, Marketing and Web 2.0

. 2 Comments

I’m checking out what people shared about their experience Monday evening at the Social Media Club, Silicon Valley hosted at Intel headquarters. I’ll write up another post this week when I have a little more time to reflect. But first, this…Someone in Facebook described Jeremiah Owyang, strolling up to the podium with think black book in this hand….he looked like a prophet. Aptly put, any which way you think about it…he’s a prophet sparing time, insights, always a helping hand with a finger pointing forward, move ahead, avante!

Jeremiah let’s fly brimstone, bleeding edge wisdom and can zero in on specifics backed by examples or data. Sometimes both. Here’s another helpful list to train our eyes on. Enterprises might watch for these potential ills as more marketers speed to add new tools that help companies and people connect with clients and audiences. The list, followed by Jeremiah’s business “fix.”

* Disparate user experiences to customers and employees
* Information spread off the firewall, some potentially sensitive
* Risk of enterprise 2.0 vendors being acquired by a competitor
* Real time information being spread at the “edges” of the company, where there was one before corporate communications
* Multiple login systems
* Multiple identity systems spread from system to systems
* Systems that may not talk to each other, now or in the future.
* Business program managers that leave the company or position, orphaning any technology deployment deployed at the business level
* Business groups paying for web programs in different locations, different budgets
* Lack of a cohesive web strategy

clipped from www.web-strategist.com

The fix? IT moving at the speed of business
Business units, IT groups, and Enterprise 2.0 vendors need to work closely together to deploy programs across the enterprise. I, we, you, would love to see IT to rise to the occassion and get ahead of the demand curve. Get aware of what’s happening, build connections internally. Get educated, attend enterprise 2.0 conferences and events. Initiate a dialogue with business units fast and early. Your business analysts can stay close to the groups, gather information and help drive a real strategy. Experiment with new technology (give time and resources to those wide eyed employees in IT you see who may adopt these tools) and deploy quickly. Be flexible as business and technology changes over time. Sure, there are going to be changes at the speed of business, but that’s far better than doing nothing.

One other cool thing from Jeremiah’s blog was this interesting, but not quite there video. It’s about MediaSnackers. This is a great premise — young people are the new www = getting info and entertainment whenever, wherever and whatever. But JO argues it’s not just young people. There are pleanty of us almost middle aged MediaSnackers. But the point is, are people acknowledging and respecting this short, random media consumption trend? Two-minuteTV on phones, 100MB or 10-minute video file limits on YouTube, mash-ups….but I’d say it’s not quite a mega-trend. But people are consuming and doing more, so where’s the time go/come from? Maybe by building in efficiency into stories we share.

[youtube=http://www.youtube.com/watch?v=mldqfN7XCOk]

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Social Media Club, Silicon Valley Inside Intel Headquarts

Published

kenekaplan

Oct 17th, 2007 ago

in Jeremiah Owyang, open port, PodTech, Social Media, Intel and Web 2.0

. 1 Comment

The Social Media Club of Silicon Valley will be at Intel Headquarters on October 22 from 6 to 8:30 p.m. for a panel discussion on Social Media and the Enterprise: Looking Forward.

Shel Israel is moderating – great social media man and teacher who wrote the book “Naked Conversations” with Robert Scoble
Dave McClure, 500 hats blogger, software geek and spirit behind recent gathering for Facebook application creators called Graphing Social Patterns
Jeremiah Owyang, social media researcher at Forrester and master Web strategist
Jennifer Jones, host of “Marketing Voices” video Podcast available on the PodTech network
Eleanor Wynn is an Enterprise Architect, Social Computing and blogger at IT@Intel
Bob Duffy, community manager of Intel’s Open Port

Prior and after the discussion, get a show and tell from online community builders from KNTV-TV’s communities efforts, Intel’s Open Port for IT pros and Intel Software Network community.

We will try to livecast the event through UStream.TV, allowing people to watch live and send in comments to the live event — embedded below.

Homepage for the Social Media Club http://www.socialmediaclub.org.

[ustream M7LOgp1jDr,Q6Qbn7xGl1bF2pLttiKm7.usc]

UPDATE: Watch and chat live on UStream’s site here (tried embedding comments below). Thanks Jeremiah.

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Fade Into You — Mesmerizing Mazzy Star Flashback on Facebook

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admin

Aug 18th, 2007 ago

in Mazzy Star, Jeremiah Owyang, KenEKaplan, Facebook, Social Media, Marketing, Intel and Music

. 1 Comment

[youtube=http://www.youtube.com/watch?v=IWvEXChflEE]

[youtube=http://www.youtube.com/watch?v=W4L74LpWseM]

[youtube=http://www.youtube.com/watch?v=owP6MGa0HO4]

When I can, I try blogging about things I’m learning or trying to understand…but I keep falling deeper into Facebook! I’m not the only one (thanks Jeremiah/Shel for the data) having this kind of affair. This time I fell back to my college music days and found a wonderful collection of music (thanks to the iLike application) and videos from one of my favorite tripadelic bands, Mazzy Star. YouTube is fun, but Facebook pulls YouTube and thousands of other killer online services together into areas that you control and share with others as you please.

There are tons of great groups to join and learn from. Get that Facebook account open and join the huge Intel Network and groups for Intel Software Network team and the Intel Developer Forum. I just wish we could upload and embed a video player so we could offer some fresh eye candy during IDF.

Facebook is a place for watching, learning, sharing, connecting, reviving and energizing your taste, aims and personality. For business professionals, here’s insight from Jeremiah Owyang. There are some things to be aware of, especially for parents — see this story about a friend of mine.

Back to Mazzy Star — wow! I got to catch up with some of my favorite tunes, sure, but it’s the new (old) songs and videos that mesmerized me. I’ve never seen before. It was even cool to see how people created their own videos using Mazzy Star music beds.Two more for an encore…

[youtube=http://www.youtube.com/watch?v=oRmylGCSn_0]

[youtube=http://www.youtube.com/watch?v=uiEouyRrWII]

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