Archive for the 'Events' Category

Twitter Vote for Favorite Super Bowl TV Ads

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kenekaplan
Feb 3rd ago
in Jeremiah Owyang, Twitter, Social Media, Events, TV and Media
. 8 Comments

Jeremiah Owyag ignited a Super Bowl Twitterthon and many are stepping in to use social media to engage more with the Super Bowl. Join the fun and Twitter your take on the TV ads hitting you on Super Bowl Sunday.

Instructions below and pre-game buzz here.

There’s just three steps:


1) Sign up: Get a twitter account, got that? Good.

2) Send your vote to @superbowlads: When we’re watching the game in real time, simply send a reply to superbowlads. I created this Twitter account just for this virtual event. Reply to the superbowlads account, name the commerical, and give it a rating of 1-5 stars, 5 being the best.

examples:

“@superbowlads That Pepsi commercial was funny 4 stars”

“@superbowlads The Hillary Clinton advertisement was bunko 2 stars”

“@superbowlads Bud-wise-er, that was so 10 years ago, weak. 1 star”

3) See what others rated: You can then see everyone who’s rated the ads by doing a search on any of the Twitter search tools, I like Terraminds. See this example, it’s showing all the people who have replied to superbowlads.

My friend Rohit also is rallying people to engage online in new ways with the Super Bowl.

Intel at CES 2008: Go Off and Do Something Wonderful

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kenekaplan
Jan 24th ago
in Intel, Podcast, Events, video and Tech
. 0 Comments

Cool video highlights of Intel inside and all around CES 2008. “Don’t be encumbered by history…go off and do something wonderful” is an Intel inspirational quote from co-founder and first CES Robert Noyce.

[podtech content=http://media1.podtech.net/media/2008/01/PID_013325/Podtech_INTEL_CES_SightsSounds.flv&postURL=http://www.podtech.net/home/4862/intel-at-ces-2008-go-off-and-do-something-wonderful&totalTime=123000&breadcrumb=5112bc7b5f5f46cface4ca7b040f802a]

Investing in Our Future — Davos & Globe Trottin’ Tech Leaders

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kenekaplan
Jan 20th ago
in World Ahead, Social Media, Intel and Events
. 0 Comments

Leaders from many countries are meeting in Davos, Switzerland this week to share wisdom, pain and real plans for making the world a better place.

We have more access to who’s there, what they’re saying and what are the real big ideas that can really be put into action. I’ll be tuning into YouTube and sharing some on Facebook (Intel World Ahead) some of the things Intel Chairman Craig Barrett and his team are doing at Davos. There’s a cool “The Davos Question” YouTube site where people can upload videos and share the stories they want world leaders to hear.

[youtube=http://www.youtube.com/watch?v=BDqs-OZWw9o]

The Power of Collaborative Innovation is this year’s theme. What’s powerful is when we can begin to see leaders join forces and integrate their great efforts to make a bigger, quicker and more meaningful impact in places around the world.

Dr. Barrett will show how he is leading commitments to invest in teachers, education tools and even healthcare efforts around the world. In the February issue of Fast Company, Dr. Barrett tells it like it is — he’s working hard with many leaders around the world, and making real progress.

“The various ministers and presidents always ask Intel to build a plant in their country to create jobs,” says a former Intel senior executive. “That is obviously not possible, at least not in every country around the world. So the Intel execs give an answer along the lines of, ‘We understand your desire to join the digital revolution, and we are going to do even better than building a plant. We are going to train your teachers in the use of technology.’” That, says the former exec, means “more good PR at a reasonable cost.”

The Fast Time story — “Intel’s Amazon Ambitions” — focuses on Intel World Ahead efforts called “The Most Remote Digital City,” a WiMAX equipped city of Parintins located in the heart of the Amazon.

“The demonstration projects are a rip-off of the Nike slogan, ‘Just do it,’” says Barrett. “I’ve given presentations around the world about the latest broadband wireless technologies. People will say, ‘That’s very interesting,’ and go away. But if you do a demonstration like Parintins in their backyard, people take notice. And they start to say, ‘This is not theory. Look, it’s real. You can touch it.’”

The Fast Company article ends:

Hardly the hyperbolic digital makeover of Intel’s initial press release. “These kids now have a little more opportunity than they did before,” Barrett says, “and we’re seeding the forest for the next billion trees.” Not to mention the next billion customers.

Here a related videointerview with Dr. Barrett from February 2007. You can hear his heart’s in it!

[podtech content=http://media1.podtech.net/media/2007/02/PID_010377/Podtech_Intel_CraigBarrett_UN.flv&postURL=http://www.podtech.net/home/2249/intels-craig-barrett-on-the-un-and-silicon-valley&totalTime=467000&breadcrumb=09ad0cc64d874c958462b41db574a0f5]

Mobile Internet Devices Make a Splash at CES 2008

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kenekaplan
Jan 16th ago
in PodTech, mobility, Intel, Events, video and Uncategorized
. 0 Comments

The more I see, the more I want one…or two! I\’m not the only one feeling this way after CES 2008.

[podtech content=http://media1.podtech.net/media/2008/01/PID_013323/Podtech_Intel_CES2008_Ultra_Mobile.flv&postURL=http://www.podtech.net/home/4857/mobile-internet-devices-make-a-splash-at-ces-2008&totalTime=180000&breadcrumb=b438cb739c7540e6ad6896c089f76bce]

Even Intel Hit by Meanest Thing Gizmodo Did at CES

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kenekaplan
Jan 12th ago
in Social Media and Events
. 1 Comment

[youtube=http://www.youtube.com/watch?v=YJRwZMG5GQ4]

Gizmodo bloggers equipped with some TV-B-Gone clickers caused a ruckus at CES as they roamed the floor and randomly turned off TV monitors while companies were trying to demonstrate their new technologies to booth audiences.  Bloggers behaving badly may have caused some ramifications we’ll all want to watch as the social media tidal wave rises.  Seems tradition and new media was coming together more an more — example was how NBC went all out at CES — but there are still holders-on or people who believe the social media phenomon will reveal more the ugly side of democracy than the more controlled era of traditional media.  Let’s see what happens.  Here’s a good post by CNET.

CES 2008 — New Kind of Chip on the Vegas Strip

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kenekaplan
Jan 12th ago
in PodTech, Intel and Events
. 0 Comments

Building on a creative video monologue by PodTech’s Paul Lancour about the wonder of Intel’s latest 45-nanometer transistors, the Intel team doubled down at CES and took a new Penryn chip (a sliver of silicon etched with Intel’s newest dual core processor) to the Las Vegas strip and asked people “what do you think this is?”

[podtech content=http://media1.podtech.net/media/2008/01/PID_013293/Podtech_Intel_CES2008_ProcessorInYourP.flv&postURL=http://www.podtech.net/home/4832/intel-asks-what-is-this-thing-at-ces-2008&totalTime=154000&breadcrumb=346c362832284c319bc98bc525d8b2cd]
Here’s what people said when they held the chip inside the Intel booth at CES:

[youtube=http://www.youtube.com/watch?v=T_OT7KuC4vs&feature=user]

My CES Social Media Posse — Leap in Interest

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kenekaplan
Jan 12th ago
in KenEKaplan, PodTech, Social Media, Events and Photos
. 0 Comments

Last year at CES 2007, I remember seeing a huge surge in the number young people with digital video cameras visiting the Intel booth. I typically work with local, national and international broadcasters, so I took every opportunity to try and meet this new crop of video bloggers.

This year at CES 2008, I saw two times more people walking around video taping our booth, learning about the latest technologies from Intel experts. I even brought my Sony HDV cam and shot several interviews and the Intel keynote — here’s an Intel blog post I shot and wrote featuring a few short clips of Smash Mouth on Stage with Intel CEO Paul Otellini. As did my “double down” pal Nick Knupfer.

What I love most every year — this was my seventh CES in Las Vegas — is getting to see so many of my media friends, coworkers and even college buddies (ran into one of my best Chico buddies at the Intel keynote). This year took things into a new stratosphere because I got to connect and work alongside fellow social media enthusiasts and see my Intel pals like Bryan Rhoads really have fun with more resources devoted to social media. Today’s (somewhat) more organized efforts spouted from organic energy a few years ago, and now I see the social media posse swelling with new talent. We’ll making new inroads, new friends and better relationships along the way. This is great, because I believe that we ought to encourage any Intel employee to participate with social media in a smart, fun way. The more people we have out there, the more connected and meaningful Intel will be to people’s lives. More relevance and more able to respond to what’s happening today and any changes we need to make in order to make a positive impact in the world. If we keep at this pace, I (and many of my coworkers) believe we can help move up into the top ten most recognized brands using social media.

Here’s some of the social media posse action from my visit to CES 2008:

Everyone’s favorite “Tell Me How It Works” guru and my Chico WildCat buddy Ralph Bond and I visited PodTech’s BlogHaus the evening after Bill Gates’ keynote. At that point, he thought my soft brown Italian jacket was the most talked about thing at CES.

Ralph Bond, the Venetian, CES 2008Ken Kaplan, the Venetian, CES 2008Ken Kaplan, the BlogHaus, CES 2008

We got to hang out with PodTech’s wonderful interviewer and photographer Michael Johnson:

Ken Kaplan, Micheal Johnson, Rohit Bhargava @ CES 2008 PodTech BlogHaus

There’s never a dull moment because even standing in long taxi lines allowed time for mindflow sessions with geniuses like Rohit Bhargava.

Rohit Bhargava at CES 2008

Hotel hopping with John Furrier — who helped me dive fast and deep into Podcasting in 2005:

John Furrier @ CES 2008

And seeing Brian Giesen’s bright smile and energy at breakfast is enough to give anyone a jolt — let’s hit the show!

Brian Giesen at CES 2008

Intel got to sponsor this year’s killer blogger bash “It Won’t Stay in Vegas.” Intel gave away a free ride on the Zero G plane, a cool promotion to celebrate everyone reaching new heights in mobility. Even Doc Searls took the flight as did other top bloggers (Andru Edwards from GearLive) and tech industry shakers. Here is a video from Tom Foremski, whos shows the social media posse he ran with at CES 2008 (rebloged here).

[youtube=http://www.youtube.com/watch?v=6n_UmO7EOXw]

In the Tom’s video above there’s has a blip from the bus ride where a guy shows off an MID — see the video I shot on MIDs from the Intel booth.

[youtube=http://www.youtube.com/watch?v=sDq91FD3s3I]

And it’s great to see the action from the PodTech BlogHaus.

I flew back to the Bay Area on the new Virgin America — what a great flight! Cool new painted planes, sweet back seat touch screen entertainment with music videos, live TV and other cool things. Got a few drink and really enjoyed the spirited, lovely people working for the new airline. As I entered the plane, I got to congratulate Robert Scoble holding his cheerful newborn baby. That’s what life’s all about!

One person I most missed this year compared with last year?  Jeremiah Owyang, one of the best social media posse pioneers who has helped me make so many connections and is helping so many others nowadays playing in the big leagues at Forrester Research.

PodTech’s BlogHaus at CES Was The Place to Be

Published
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kenekaplan
Jan 12th ago
in Tom Foremski, KenEKaplan, PodTech, Podcast, Events and Photos
. 0 Comments
CES2008_LasVegas 011, originally uploaded by KenEKaplan.

For the second year in a row at CES, PodTech’s BlogHaus was the place to be whenever you weren’t on the showroom floor, eating or taking a bathroom break (notice I didn’t say sleeping). It was a great place to see friends like Tom Foremski, Michael Johnson, John Furrier, Reboot gaming guru Rio Pasino, Robert Scoble and his video shooting/editing partner in crime Rocky. I got to catch up with many of them and made new friends. The PodTech crew pumped out lots of great video, audio and blog stories from the BlogHaus, located deep inside the bellissima albergo di Bellagio.

I got to hear about the blogger bus ride from the Bay Area and see what Tom Foremski was excited about as he arrived in Las Vegas for CES 2008. Here’s a look at one thing Tom released from CES:

MP4 Video Video | 09:36 | Posted by Tom Foremski | January 10th, 2008 5:44 amNext week I’m launching ScobleWatcher.com - the ten minutes of Robert Scoble you need to see each day :-)
Robert is an extraordinary and tireless media producing machine. He would run 24/7 if he could, and he sometimes does.

Here are a couple of days of Robert at CES2008 in Las Vegas and the PodTech BlogHaus, (which was a great place to hang out…)

[podtech content=http://media1.podtech.net/media/2008/01/PID_013302/Podtech_Scoblewatcher.flv&postURL=http://www.podtech.net/home/4841/scoblewatcher-all-scoble-all-the-time-but-in-less-time&totalTime=576000&breadcrumb=8df8e741728f454c8a70d470b8138d1b]

From Tactical to Strategical

Published
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admin
Sep 1st, 2007 ago
in KenEKaplan, livecasting, Social Media, Intel, Events, Podcast and Web 2.0
. 0 Comments

I started blogging here to learn and practice…for who knew what would come? I’ve been helping the Intel Global Communications Group and others inside Intel better understand how to create stories for Podcasting for almost two years. Prior, many others were Podcasting and sharing their wisdom about using social media — pioneers like Josh Bancroft and few others.

Note: Josh just encouraged me to get my own domain and hosting, so this blog will be movin’ ahead to www.kenekaplan.com, if things go well this weekend.

While other groups were experimenting, the corporate PR team started doing audio Podcasts at the Consumer Electronics Show (CES) 2006, working with PodTech. We quickly moved into video Podcasting. We already had broadcast (TV and Radio) writing and production skills, but together with PodTech our team began learning how to share our stories online. It’s much different than TV and radio production — and I’d say more fun!

We learned how to tag, create categories and link to related stories. This helped us build — literally link — one story with the next. We moved from tactical to strategic…or from trying to doing things to actually asserting thoughtful purpose. The purpose of telling good stories that we believed would be interesting to our audiences, with full intentions of sharing stories so they could be shared among any online discussion people might want to have — bloggers, journalists, investors, consumers, clients.

Jump to this month. I’ve seen the momentum growing for a long time, but this month Intel stepped further ahead into social media with our Intel Developer Forum planning efforts. Our plans were rolled straight to the top of Intel. Plans peculated by several teams teaming up resources, ideas and energy to share the experience we’ll be having at IDF. We’ll have more tools and ways to connect and share with our audiences, who will also have new ways to participate with IDF — a gathering of top engeineers and companies from around the world learning how to build future technologies based on the latest Intel chip designs and technologies. Look for more video, live blogging and even livecasting using UStream.tv.

This year I helped compile guidelines and an Intel University course about Social Media. The aim is to encourage every Intel worker to participate and to do so freely and smartly. Guidelines are based on long-standing employee codes of conduct, but we put things into context and provided some do’s and don’ts. Many of us truly believe having many voices participating is better than having a select few. And that group of “many of us” is growing and some are even getting new official roles as evangelists and leaders. These energized people are putting in great work to help bring great social media tools to more people inside Intel, including Intel IT pro and original blogger Jeff Moriarty. This is how we can change and improve things, by getting our people to connect more freely and flexibly with their audiences and communities.

This post is turning into a long tale/tail, but it’s analogous. This week I wrote my first official Intel blog post “Where IT Pros Talk Shop,” which features a video I shot and edited. While working on so many things on so many fronts, it’s good to celebrate victories and steps that show progress. Things that show we’re movin’ ahead! I’d say now things are leapin’ ahead.

Next, much attention will need to go towards communicating and understanding core audiences and audiences that welcome us and value what we can give and take.

Office 2.0 — Baby Needs New Shoes!

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admin
Sep 1st, 2007 ago
in Intel, Social Media, IT, Events, video and Web 2.0
. 0 Comments

I’ve been buried under a rock, digging it seems.  But this week I learned from my pals at Open Port about the Office 2.0 event. It looks like a GREAT gathering of social media pioneers, professionals and providers all together in San Francisco on September 5-7. Many friends are going, and it looks like there’ll be lots of people there whom I’d like to meet. Just look at the list! I put my special request into my boss this morning — hopefully not too late of a notice. Come on, lady luck!

If you’re going, check out some of my Intel Open Port pals on this Online Communities panel. See them in this video:

[podtech content=http://media1.podtech.net/media/2007/08/PID_012309/Podtech_Intel_Open_Port.flv&postURL=http://www.podtech.net/home/3953/intel-launches-social-media-experience-open-port            &totalTime=267000&breadcrumb=193d9db9e8c443d1848829f88797a659]