Archive for November, 2007

Digg Button Opens Gated Wall Street Journal News Site

Significant things happening almost every week: Microsoft invests mightily in Facebook, Google OpenSocial unlocks new social computing possibilities and now I see that stories the Wall Street Journal Website now have the Digg button, allowing all of us former WSJ subscribers another chance to read stories relevant to us on our terms.

DiggDiggDigg

Wow! What’s next?

Here’s what CNET’s The Social blog by Caroline McCarthy thinks:

But more than anything, it’s also fuel for the fire. Digg has been continually talked up as a potential acquisition target, and in recent weeks a rumor began to float that the site would soon be sold for $300-400 million to a “major media player.” Expect this Wall Street Journal arrangement to result in more than a few rumors that Digg is close to a News Corp. buy.

45nm…What Does It Mean?

A bit of theater antics about the transitor then, now and next. What’s amazing to engineers and techies often doesn’t carry a flicker of meaning for others. But sometimes it makes sense when the story is told in such a way using images and a little tongue in cheek. Bravo, Paul and the PodTech crew for your creativity and helping Intel celebrate the new era of the 45nm transistor. Moore’s Law is interesting when ou can look back, consider what’s happening now and wonder what’s to come.  Even my kids wanted to see this video again…and again.

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The World Inside Intel’s Newest Chip Fab

[youtube=http://www.youtube.com/watch?v=PecKlm6VutU]

Flow through Intel’s newest 45nm chip factory, one of the cleanest places in the world spanning about 17 America football fields. See the many layers or floors of the factory and the automated shuttles whisking 300 millimeter wafers from one step to the next, ultimately ending up as brain chips running new consumer desktop and laptop computers in 2008 .

Seth Godin Says it Best: Anticipate Relevance

* Go to where the puck is going

* Marketing do not equal advertising

* Don’t worry about the tactics

* Social graphs of what people are doing online:  open approach like Google vs. more walled garden of Facebook

* The mix of experts vs. wild west mentality on blogospher will settle down

* People want a voice and want to be treated with respect

* Anticipate how you’ll be relevant to people’s lives

Here’s a video interview with the great marketing guru Seth Godin sharing great insight as public relations, marketing and advertising find ways to team up more and more for online efforts.  He mentions a forthcoming book “Meatball Sunday,” finding the best mix and match to meet relevance.  He has a great collection of fun-to-read books and an edgy, thought leading blog.

Thanks to Polli.com for the inspiration.

Scoble’s Social Media Starfish

I saw some early drawings on the wall — really! Lots of scrible on a white board during a visit to PodTech a few months ago.  The Starfish looked more like communications war game, with many recognized names:  Facebook, Twitter, Flickr, Blogs & Podcasts…

With every new project I get to work on at Intel, we try refining and building up our social media toolbox. Learning as we go, sharing insights and now I see many more people on the edge helping us share stories and engage with people online.

Things like Flickr, Twitter and UStream.TV which once seemed inappropriate have now become wonderful ways to share and get people involved with Intel activities. The recent Intel Developer Forum in San Francisco this September was a great living example for me, seeing many different teams come together to share and engage with people through blogs, communities, video, photo and social networking sites.

If you’re in it, doing it…the starfish makes perfect sense. You already have your own starfish growing and likely its intertwined with other pioneering starfish toolkits out there. Check out this two part Robert Scoble video as he really is jonesin’ and lovin’ it. Warning, the starfish may sound overwhelming. But don’t look now, you’re sprouting another point as you sign up for another online account that can connect to some of your other favorite accounts. The wave has hit, surf’s up!

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The Reboot Even Better This Episode

Rio and his team are in the groove. Great pacing, snazzy edits and lots of great visuals and sounds. I always enjoy seeing Rio gettin\’ into the actions. He even takes the Intel-F1 rFactor for a spin for the intro segment.

Kudos! Keep up the good work! Production is unmatched!!

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TIME Names Intel’s 45nm Chips in Best Innovations of 2007 List

Its tiny, shiny and about to change future computers. Intel’s new 45nm transistors were featured in the “Computers” category of TIME Magazine’s annual “Best Innovations of the Year” feature hitting newsstands tomorrow.

It didn’t beat out Apple’s iPhone, but it was picked among other top innovations like the $150 XO Laptop, flexible cell phone displays from Sony & LG. Philips, the WildCharger charging pad, Corning’s ClearCurve technology and Google Maps’ Street View. There were a dozen other categories of winners from health and automobiles to fashion and architecture.

820 million new Intel’s 45nm transistors will fit inside the first quad core processors hitting the market this month. Intel engineers add new elements to silicon, using a Hafnium-based high-k metal gate silicon technology that Gordon Moore called “the biggest change to how transistors are made in 40 years.”

These new, smaller on-off switches or engines will help make future PCs suck less energy while still improving performance with each new generation.

Here’s a warp-speed video showing the construction of a new Intel Fab in Arizona, where these new transistors will be made in maga-mass quantities.

[youtube=http://www.youtube.com/watch?v=-hCr0VctKtQ]