Archive for June, 2007

It’s About Communicating, Not Entertaining

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by
admin
Jun 8th, 2007 ago
in Socialmedia, PodTech, Social Media and Marketing
. 0 Comments

Loren Feldman tells it like it is his way. And through it all — and what works (for many) — is that we’d all like to tell it like it is our own way.

My belief is that you don’t or can’t really know your audience. Instead, you invite your audience in and they tell you who they are…if you’re good at connecting with them…if you give them something inspiring. And what your audience gives you is the best things to help you to tell it like it is your way, but better each time.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011528/Podtech_equallogic.flv&postURL=http://www.podtech.net/home/3253/equal-logic&totalTime=49000&breadcrumb=a0b3091cb827402e9b60cf773dccafcd]

SEO with Eric Wolfram — LunchMeet with PodTech’s Eddie Codel

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kenekaplan
Jun 8th, 2007 ago
in Socialmedia, PodTech, Social Media and video
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This is one of the best series for anyone interested in learning who people are advancing the production, collection and distribution of video.

 [podtech content=http://media1.podtech.net/media/2007/06/PID_011538/Podtech_LM52_EricWolfram.flv&postURL=http://www.podtech.net/home/3261/lunchmeet-seo-with-eric-wolfram&totalTime=880000&breadcrumb=d213a1097be74a91811d3492fabbf1a5]

Search Engine Optimization means a lot of different things to different people. What I heard Cisco’s Dan Scheinman say was that we’re moving from a time when people collect and own content to an era where people are consuming and sharing. At the Cisco-BPCC Social Media Summit, Scheinman said that we can consider today’s search as “dumb” and that in the future content will “find” you. It’s already happening thanks to people who understand and are improving SEO. They’re making the Internet better and they’re helping others grow communities or audiences for people and companies sharing their stories through blogs and audio/video Podcasts.

SEO with Eric Wolfram — LunchMeet with PodTech’s Eddie Codel

Published
by
admin
Jun 8th, 2007 ago
in Socialmedia, PodTech, Social Media and video
. 0 Comments

This is one of the best series for anyone interested in learning who people are advancing the production, collection and distribution of video.

 [podtech content=http://media1.podtech.net/media/2007/06/PID_011538/Podtech_LM52_EricWolfram.flv&postURL=http://www.podtech.net/home/3261/lunchmeet-seo-with-eric-wolfram&totalTime=880000&breadcrumb=d213a1097be74a91811d3492fabbf1a5]

Search Engine Optimization means a lot of different things to different people. What I heard Cisco’s Dan Scheinman say was that we’re moving from a time when people collect and own content to an era where people are consuming and sharing. At the Cisco-BPCC Social Media Summit, Scheinman said that we can consider today’s search as “dumb” and that in the future content will “find” you. It’s already happening thanks to people who understand and are improving SEO. They’re making the Internet better and they’re helping others grow communities or audiences for people and companies sharing their stories through blogs and audio/video Podcasts.

PodTech’s Jeremiah Owyang Helping Demystify New Media Measurement with Eric Peterson of Web Analytics

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kenekaplan
Jun 8th, 2007 ago
in Socialmedia, PodTech and Social Media
. 4 Comments

To paraphrase Jeremiah, “Some companies need to understand ROI before putting resources behind new things.” He admittedly was talking about his friends at Intel during the wonderful Cisco-BPCC Social Media Summit earlier this week.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011541/Podtech_Jeremiah_EricPeterson.flv&postURL=http://www.podtech.net/home/3268/eric-peterson-web-analytics-guru-on-social-media-measurement&totalTime=742000&breadcrumb=e552cbc97d3d4e169a8e94018e749292]

In addition to this video interview with Web Analytics, Jeremiah has a fresh post about social media measurement. These are the latest in many months of great work to help people and companies understand what’s important in measuring influence and engagement of new media efforts.

UPDATE:  Web Analytics Demystified – sign up and get free samples from Peter’s book…and look around for a free white paper.

The other great source for learning more about case studies and what “pioneering” companies are learning is The Society for New Communications Research. Executive Director Jennifer McClure was inspiring when she stopped to talk to me before leaving the Cisco-BPCC event.

[podtech content=http://media1.podtech.net/media/2007/01/PID_001922/Podtech_MV_Jennifer_McClure.mp3&postURL=http://www.podtech.net/home/1989/building-a-corporate-culture-for-social-media&totalTime=884000&breadcrumb=none]

At Intel, we’re certainly moving ahead — and we’ve learned a lot in the past few years about new/social media. Learning more about measuring return on influence will help do more and keep trying new things.

Know of other great resources, please leave them here. Thanks!

PodTech’s Jeremiah Owyang Helping Demystify New Media Measurement with Eric Peterson of Web Analytics

Published
by
admin
Jun 8th, 2007 ago
in Socialmedia, PodTech and Social Media
. 3 Comments

To paraphrase Jeremiah, “Some companies need to understand ROI before putting resources behind new things.” He admittedly was talking about his friends at Intel during the wonderful Cisco-BPCC Social Media Summit earlier this week.

[podtech content=http://media1.podtech.net/media/2007/06/PID_011541/Podtech_Jeremiah_EricPeterson.flv&postURL=http://www.podtech.net/home/3268/eric-peterson-web-analytics-guru-on-social-media-measurement&totalTime=742000&breadcrumb=e552cbc97d3d4e169a8e94018e749292]

In addition to this video interview with Web Analytics, Jeremiah has a fresh post about social media measurement. These are the latest in many months of great work to help people and companies understand what’s important in measuring influence and engagement of new media efforts.

UPDATE:  Web Analytics Demystified – sign up and get free samples from Peter’s book…and look around for a free white paper.

The other great source for learning more about case studies and what “pioneering” companies are learning is The Society for New Communications Research. Executive Director Jennifer McClure was inspiring when she stopped to talk to me before leaving the Cisco-BPCC event.

[podtech content=http://media1.podtech.net/media/2007/01/PID_001922/Podtech_MV_Jennifer_McClure.mp3&postURL=http://www.podtech.net/home/1989/building-a-corporate-culture-for-social-media&totalTime=884000&breadcrumb=none]

At Intel, we’re certainly moving ahead — and we’ve learned a lot in the past few years about new/social media. Learning more about measuring return on influence will help do more and keep trying new things.

Know of other great resources, please leave them here. Thanks!