Some good tips about creating your own online persona — a REAL one! — in a blog post on Wednesday, March 28th 2007 (6:00am) by Anne Zelenka.
- Buy your domain name. Even if you don’t do a lot with it, you should own a domain name that matches (as close as possible) your name. Your online brand is important, and guess what, despite how many employers you may ultimately have, you’ll likely keep that same name for life!
- Understand your Google profile. Most potential employers are going to use Google, so you may as well focus on the search results there. What’s being said about you, what pages are indexed? Don’t just look at stuff that is about you, look at listings that are about someone with the same name, yet maybe negative. You should be prepared to explain that the person convicted for 3 counts of armed robbery, is not actually you.
- Own your brand. When someone searches for your name, you should try and make sure you have as much control over what they see, as possible. Set up a Flickr account, LinkedIn profile, blog, user-group profile, etc. While you may need the talents of a search marketer to ensure these pages appear in the top 10 of a search engine, you don’t stand any chance if you don’t actually take the time to create the profile in the first place.
- Destroy the evidence. Ok, so while most stuff you put online is there for eternity, that doesn’t mean you can’t try some damage control. That blog post you uploaded - the one where you went on an all night drinking binge and broke into the local Krispy Kreme - remove it! While it may still exist somewhere on the web, it is less likely to show up in the Google search results, if you’ve removed it from your own blog/social network.
http://webworkerdaily.com/2007/03/28/why-you-may-need-an-online-persona/
A match made in social/new media heaven. Me and others at Intel have learned a lot working with Tom Foremski and PodTech. It will be interesting to see what’s to come. Tom has huge respect as a journalists and visionary, and John Furrier is riding teh crest of the wave by pulling together great talent that’s forging how media and storytelling will be shared in the years to come.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010749/Podtech_Tom_Foremski_07.flv&postURL=http://www.podtech.net/home/technology/2572/tom-foremski-signs-with-the-podtech-network&totalTime=133000&breadcrumb=eaaef1d3-f134-487b-84fc-9cc1f14c342d]
Intel living legend Pat Gelsinger is engaging. He sucks you in and takes you for a ride through the wonders and complexities of chip technology innovation. Pat’s vice-grip handshake and all present greeting got things started today before I got to sit down with him and PodTech’s Jason Lopez, who had visit the Penryn team at Intel’s Hillsboro, Oregon site back in January. This is a conversation about whats to come and about how we’re all movin’ ahead with every tick-tock of the clock.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010728/Podtech_Intel_Pat_Gelsinger_45_nm.mp3&postURL=http://www.podtech.net/home/technology/2558/intel-unveils-new-45nm-architecture-nehalem&totalTime=770000&breadcrumb=71b2ddd6-b066-4ead-b6bb-a3d73e9e74c4]
Spending time to write up a two or ten-page briefing document is a waste! Talking then encapsulating topics into talking points is enough! Then connect the dots when talking, rather than writing huge briefing documents that never get fully read unless they land in the wrong hands. In this case, confidential documents landed in the email box of a reporter.
Maybe this is a mistake that could encourage others to appreciate the art of not talking or writing down too much, especially when it’s related to competition or fear.
I first heard about this today in San Francisco over lunch. Here’s another story of PR mistakes and MSFT’s heavy handed/overbearing approach.
http://blog.wired.com/business/2007/03/enough_about_me.html
Maybe these thoughtless mistakes would be fewer if we were more thoughtful about how we communicate. “Anything you say” or do or write can be used against you so it helps being mindful from the get go — before saying too much, before writing down too much. Maybe this blog post will come back to bite me:).
Loren Feldman is classic and this great. You decide:
This was scripted and the dog is the star.
This is another Loren Feldman off-the-cuff creation but this time in front of a live audience.
The dog ain’t gonna be no blogger until he get’s some biscuits! Put up, or I shut up.
Maybe this pooch is smarter than the average blogger.
Loren might want to quit PodTech and follow this puppy to fame.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010687/Podtech_mongo_offer.flv&postURL=http://www.podtech.net/home/technology/2531/talent-can-cross-species&totalTime=70000&breadcrumb=CRparent.1175043523.79]
Intel’s Andrew Padilla shared this today:
Recording podcasts over the phone using Skype. $99 for software and a few extra dollars for making Skype to non-Skype calls. Recording is superb, and the software (Skylook) is super-simple to use. Skylook has a free 14 day trial. http://www.skylook.biz/recinterview
This is another story from the Intel archives. I was there next to Andy for this interview and I remember his powerful, beaming energy that day. He enjoyed looking back on how limited the origial PCs were compared with today\’s PCs.
This also reminds me of an exhibit inside the Intel Museum that has since been changed. It showed photographs side-by-side of the first processor ever designed next to the other major processor generations over a 10 to 15 year period. WIth each new generation, the number of faces and cultures represented seemed to double. More evidence of keeping Moore\’s Law alive?
[podtech content=http://media1.podtech.net/media/2007/03/PID_010709/Podtech_PC_TURNS_20.flv&postURL=http://www.podtech.net/home/technology/2539/the-pc-turns-20&totalTime=111000&breadcrumb=CRparent.1174961080.01]
This is another story from the Intel archives. I was there next to Andy for this interview and I remember his powerful, beaming energy that day. He enjoyed looking back on how limited the origial PCs were compared with today\’s PCs.
This also reminds me of an exhibit inside the Intel Museum that has since been changed. It showed photographs side-by-side of the first processor ever designed next to the other major processor generations over a 10 to 15 year period. WIth each new generation, the number of faces and cultures represented seemed to double. More evidence of keeping Moore\’s Law alive?
[podtech content=http://media1.podtech.net/media/2007/03/PID_010709/Podtech_PC_TURNS_20.flv&postURL=http://www.podtech.net/home/technology/2539/the-pc-turns-20&totalTime=111000&breadcrumb=CRparent.1174961080.01]
As part of the PC Design People\’s Choice Awards — www.intelchallenge.com, we wanted to share stories from the Intel archives showing some milestones in the development of the PC.
[podtech content=http://media1.podtech.net/media/2007/03/PID_010708/Podtech_One_Billion_Pcs.flv&postURL=http://www.podtech.net/home/technology/2540/one-billion-pcs&totalTime=138000&breadcrumb=CRparent.1174961662.62]
PodTech video wizard Eddie Codel talks with VodPod CEO Mark Hall. VodPod is on my blog, but I gotta learn how to use it!!
[podtech content=http://media1.podtech.net/media/2007/03/PID_010699/Podtech_LM32_VodPod.flv&postURL=http://www.podtech.net/home/technology/2533/lunchmeet-collect-and-share-videos-with-vodpod&totalTime=1198000&breadcrumb=3F34K2L1]
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